I’ve worked on some of the largest and most visible websites in news, sports, and entertainment; engaging millions of users every month. With a passion for results, I approach every project with sound process. Through in-depth user research, rapid prototyping and user testing I’ve been able quickly create and iterate on new or existing products for our clients.
I love collaborating with clients to not only learn about their business but more importantly to learn about their users. I’ve learned that the key to great design is empathy. Having a keen sense to the needs of different personas gives me the upper hand in providing the client with the products they want and the solutions they need.
Much like some of the best Product Designers in the game I am also super versatile with a strong foundation in traditional graphic design. I’ve worked on projects ranging from packaging, publication design, branding and identity creation.
While my analytical side thrives on research and data to create intuitive user experiences, It’s my background in the arts that allows me to create beautiful user interfaces. To quote Frank Lloyd Wright,"Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union."